What Is Plantar Fasciitis?

What Is Plantar Fasciitis?

Plantar fasciitis (sometimes referred to as plantar fasciopathy or plantar heel pain) is one of the most common causes of heel pain.

The plantar fascia is a band of connective tissue that runs along the sole of the foot from the heel to the toes.  It supports the arch of the foot and also acts as a shock-absorber.

It is thought that plantar fasciitis is an overuse injury. Overuse occurs when there is an imbalance between the strength/capacity of the plantar fascia and the load that we are putting through it. This overuse causes the plantar fascia to become thickened, irritated and painful.


  • Spending more time on your feet than usual
  • Recently starting to exercise on different surfaces or an increase in the intensity of exercise
  • Wearing shoes with poor cushioning
  • Being overweight
  • Psychological stress, increasing age and changes in hormone levels can have an impact of the strength/capacity of the plantar fascia.

Signs and Symptoms:

  • Pain on the underside of the heel
  • Pain on the first steps in the morning or the first steps after long periods of sitting
  • Pain that improves with movement.


If you suspect you have plantar fasciitis myself or one of my colleagues will make a diagnosis based on a thorough examination. An individualised treatment plan will be tailored specifically to your needs and abilities. Treatment may include hands on therapy, stretching and strengthening exercises.

If you are suffering with symptoms of plantar fasciitis, we’d love to help you. For more information or to book a consultation, please follow the booking advice below.

Please note that information provided in this article is general advice only. For individual advice, we recommend a consultation. For more information or to book an appointment, you can…

  • Contact our friendly reception team on 9822 4999 (Armadale) or 9486 0512 (East Melbourne)
  • Book online. Select ‘make a booking’ in the top right-hand corner of the screen and follow the prompts
  • Email us on [email protected]


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Our values are the basis of everything we do at Fitwise.

Excellence, Respect, Innovation and Fun – For our clients, for our team and for ourselves.

This is evident with the service we provide, the environment in which we provide it, the way in which we operate as a team and how we care for and value our clients, referral partners and ourselves; we live the Fitwise values every day.

Our culture is one where everyone feels supported, respected and safe. Our clients and our team, experience a leading-edge health environment where we remember to have fun along the way.

Our Story

In 2004, Gen McGlashan and Libby Oldfield founded Fitwise Physiotherapy. They first met in 1994.  Libby was Gen’s physio when she had her first child. Gen then worked for Libby for 10 years in Libby’s previous business, located at the Epworth Freemasons Maternity Unit in East Melbourne. They have been a team working together for a very long time!!

Libby and Gen have always had a passion for empowering women, by helping provide accurate evidence based information and treatment to help women live their best lives. Excellence in all that they do, practising and operating in an innovative way has always been their core. Fitwise was the first multi-practitioner practice providing Women’s Health physiotherapy consultations, exercise classes and clinical pilates in Melbourne.

Gen and Libby

In February 2005 Gen and Libby moved their one room practice to Albert St East Melbourne. They had expanded to 2 treatment rooms, an exercise studio and a pilates studio with a small team of physiotherapists and one receptionist. This was exciting as they wanted to be able to help more people and to grow their team – enabling their other passion: teaching and mentoring clinicians who also wanted to work within the Women’s, Men’s and Pelvic Health arena.

5 years later, they expanded their East Melbourne clinic and in 2015 opened their second clinic in Armadale.

Remedial Massage, Myotherapy and Dietetics have been an exciting addition in recent years, with Podiatry and Exercise Physiology being added in 2022.

Fitwise Physiotherapy | Armadale

The Fitwise team has now grown to include 18 amazing practitioners and 12 wonderful administrative team members and is still growing!

Libby and Gen have always loved providing a holistic service, treating a variety of conditions in consultations and providing exercise appropriate for different life stages. The community of clients that are part of the Fitwise family, (some who have been part of the journey from the very beginning – over 17 years ago), are the biggest reason they do what they do. For Gen and Libby, it is a privilege to be part of these wonderful people’s lives.