The Birthing Kit Foundation

Birthwise | The Birthing Kit Foundation

You can help save mothers and babies

Around 300,000 women and 2.5 million newborns die each year from preventable causes related to pregnancy and childbirth. Most of these deaths occur in developing countries. To help address this, Birthing Kit Foundation Australia provide an opportunity for Australian volunteers to fundraise for and engage in the assembly of Birthing Kits. These birthing kits provide essential tools that assist with safer childbirth –  they include the following items; gloves, gauze, plastic sheet, cord ties, soap and a sterile blade.

Each year, our Physiotherapist Kath hosts a ‘packing event’ at our East Melbourne practice where staff, clients, family and friends assemble birthing kits that will be donated. We are currently fundraising for our packing event on Thursday the 7th of November 2019.

To donate, you can do so via direct debit transfer (details below) or you could make a cash donation at our East Melbourne or Armadale practices.

Name: K. Callinan-Moore
Account: 416185037
BSB: 013403

If you would be interested in attending our packing evening and lending a hand, we would love to see you.  Please email [email protected] and let us know that you would like to attend.

Any contribution will make a huge difference to women and babies who aren’t as fortunate as we are in Australia.

For more information, please visit or contact our rooms on 9822 4999 or 9486 0512.



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Our Values

Our values are the basis of everything we do at Fitwise.

Excellence, Respect, Innovation and Fun – For our clients, for our team and for ourselves.

This is evident with the service we provide, the environment in which we provide it, the way in which we operate as a team and how we care for and value our clients, referral partners and ourselves; we live the Fitwise values every day.

Our culture is one where everyone feels supported, respected and safe. Our clients and our team, experience a leading-edge health environment where we remember to have fun along the way.

Our Story

In 2004, Gen McGlashan and Libby Oldfield founded Fitwise Physiotherapy. They first met in 1994.  Libby was Gen’s physio when she had her first child. Gen then worked for Libby for 10 years in Libby’s previous business, located at the Epworth Freemasons Maternity Unit in East Melbourne. They have been a team working together for a very long time!!

Libby and Gen have always had a passion for empowering women, by helping provide accurate evidence based information and treatment to help women live their best lives. Excellence in all that they do, practising and operating in an innovative way has always been their core. Fitwise was the first multi-practitioner practice providing Women’s Health physiotherapy consultations, exercise classes and clinical pilates in Melbourne.

Gen and Libby

In February 2005 Gen and Libby moved their one room practice to Albert St East Melbourne. They had expanded to 2 treatment rooms, an exercise studio and a pilates studio with a small team of physiotherapists and one receptionist. This was exciting as they wanted to be able to help more people and to grow their team – enabling their other passion: teaching and mentoring clinicians who also wanted to work within the Women’s, Men’s and Pelvic Health arena.

5 years later, they expanded their East Melbourne clinic and in 2015 opened their second clinic in Armadale.

Remedial Massage, Myotherapy and Dietetics have been an exciting addition in recent years, with Podiatry and Exercise Physiology being added in 2022.

Fitwise Physiotherapy | Armadale

The Fitwise team has now grown to include 18 amazing practitioners and 12 wonderful administrative team members and is still growing!

Libby and Gen have always loved providing a holistic service, treating a variety of conditions in consultations and providing exercise appropriate for different life stages. The community of clients that are part of the Fitwise family, (some who have been part of the journey from the very beginning – over 17 years ago), are the biggest reason they do what they do. For Gen and Libby, it is a privilege to be part of these wonderful people’s lives.